Effective date: 25.05.2019
1.0 Who we are?
1.1 We are Print Pattern Archive Limited trading as The Archive. For privacy queries, you can contact us at email@example.com. Other contact details are on our website.
2.0 Why have this policy?
2.1 It tells you what to expect when we collect your personal information via our website. Please only use our service if you are completely happy with this policy.
2.2 Generally, the policy covers only information provided to us. If you give personal information to other people, such as payment providers or other websites, please check their privacy policies.
3.0 Is this policy likely to change?
3.1 Yes. Please check it whenever you visit our website. We will assume you agree to the new version of the policy if you use the site after its effective date. We may also notify you of any changes by email.
4.0 What information do we collect?
4.1 Information which you upload to our service or otherwise give us such as:
• your name and contact details;
• details about your transactions on our service;
• information included in your reviews or which your otherwise provide for display on our service;
• contact or other information which you give or allow us to use for newsletters or other marketing; and
your communications with us.
4.2 Automated information about your use of our service such as: the internet protocol (IP) address used to connect your device to the internet, connection information such as browser type and version, information about your device including device-type and device identifier, operating system and platform, mobile network data, a unique reference number linked to the data you enter on our system, login details, the site from which you arrived at our service details of your activity with date / time stamps including pages you visited and your searches / transactions.
4.3 We may record your phone calls with us for training, fraud detection, and dispute resolution
4.4 Limited billing information may be sent to us by our payment provider for verification purposes e.g., your name, email address and billing / delivery addresses.
5.0 What is our reason and legal reason for collecting this information?
5.1 Because it’s necessary to perform our contract with you and/or to take steps at your request to enter into such a contract, e.g., send service messages, process payments and fulfil orders. This applies to initial enquiries, contact and transaction details.
5.2 Because it’s in our “legitimate interests”, e.g., to manage and improve our service including tracking usage patterns and preventing or detecting fraud or abuse. This applies to automated usage data as well as reviews and similar information which you provide for public display on our service.
5.3 Because you’ve agreed. This applies to contact or other information which you give or allow us to use for newsletters or other marketing. You can withdraw permission at any time as explained on our service or by emailing us at the above email address.
6.0 How long do we keep the personal information?
6.1 Until you close your account (via our website or by email request to the above email address)
6.2 We may hold on to some of your information for up to six years if reasonably needed for legal, regulatory or tax reasons, deal with disputes, prevent fraud or abuse and/or enforce our terms and conditions.
6.3 We may keep certain other information indefinitely because it may be helpful to you in future, such as reminding yourself about the designs or patterns you ordered or the measurements of your curtains. Please close your account as above if you do not want us to keep this kind of information.
6.4 We will keep your information which we use only for newsletters or other marketing until you tell us to stop sending you such messages.
7.0 To whom do we send or make available your personal information?
7.1 To other people who supply us with a service, in particular: other companies in our group who provide part of our service (e.g., measurement / installation services), delivery / warehouse companies, website hosts, payment providers, customer service providers, telephony providers which help us manage phone call recordings, and businesses which help us send communications or monitor our website and which provide us with online advertising, analytics, review management, live chat and other IT services.
7.2 To other users of our service, if you enter personal information into a review on our service.
7.3 To credit reference agencies, regulators and the police and other law enforcement authorities to help deal with fraud and abuse and/or comply with legal requirements.
7.4 To insurers and professional advisers in connection with our insurance cover or to deal with legal claims.
7.5 To potential buyers so far as reasonably necessary, in the case of an actual or proposed (including negotiations for a) sale or merger or business combination involving all or the relevant part of our business.
8.0 Do we send your information outside the European Union?
8.1 Your personal information which we collect is stored within the EU and is not transferred to any third countries except as follows.
8.2 Your personal information may be transferred to the US by certain of the businesses that provide us with the services mentioned above. In the case of all of these businesses, they are either certified under the EU-US Privacy Shield Framework , which provides certain safeguards for your personal information or we have entered into a contract with them which contains certain EU-adopted standard transfer clauses (see here ) designed to provide adequate safeguards for your personal information.
9.0 What rights do you have?
9.1 If the legal requirements are met: To ask us for access to your personal information, to rectify it if there are mistakes, to delete or restrict its use in certain circumstances or to “data portability” or to withdraw any consent you’ve given (e.g. marketing).
9.2 You may also have the right to object to use of your personal information in certain circumstances.
9.3 If you have a complaint about how we are dealing with your personal information, please contact us via the email address above. If you are not happy with our response or think we are not handling your personal information in accordance with the law, you have the right to complain to the Information Commissioner’s Office (ICO).
9.4 For more information about your rights, visit the ICO’s website: www.ico.org.uk.
10.0 What about cookies?
10.2 We ourselves place the following types of cookies (or may do so in future):
Type of cookies:
Logged-in status: Assess whether you are logged in to our site
“Remember me” Remember you and speed up your login when you return to our site
Authentication: Identify and authenticate you to help you move easily through the site
Preferences: Store information about the preferences you’ve selected (eg favourites, currency, wishlists) and personalise the site
Shopping cart: Remember contents of your cart and related preferences
Affiliate: Track whether you have visited us from websites affiliated with us so we can pay affiliates and assess the effectiveness of the affiliate links
Security: Provide security-related features to protect our site, for example to help stop fraudulent logins
Cookie notice: Store your response to our cookie notice
10.3 Companies which provide us with a service also place cookies. Some of these cookies (e.g. from Google) may involve certain information, such as your IP address and web address of the page you’re visiting, being sent to the company concerned. Below is a summary of the kinds of cookies used together with details about who places them and where you can go to get more information and to opt out (where possible):
•Analytics cookies: These kinds of cookies recognise and count the number of website visitors as well as providing other information about the visit such as duration, route through the website and where the visitor came from. This information helps us to improve the way our website works, for example by making sure users find what they need easily. These cookies are provided by:
• Google Analytics (“GA”). More:
- general information about the types of cookies placed by Google including analytics
- a technical explanation of GA cookies
- Google’s use of its partners’ data including how to control information collected by Google
- how to specifically opt out from GA cookies
• Advertising cookies: These kinds of cookies are typically used to personalise ads on this or other sites based on your use of our site, to measure ad effectiveness (for example, how often you click on or view ads and whether you go on to buy something from the advertiser) and to stop you being shown the same ad repeatedly. These cookies are provided by:
• Google (including Analytics Ad Features / AdSense / Doubleclick)
- general information about the types of cookies placed by Google including advertising
- Google’s use of its partners’ data including how to control information collected by Google
• Facebook (including “Facebook Pixel”)
• Social media cookies: These kinds of cookies are placed by social media companies when you use their features on another site, for example if you play embedded audio or video or click a Facebook “like”. These features may involve the relevant companies using cookies to collect information relating to your visit to our website or your interaction with their services or otherwise. Click the following links for further information including how to opt out where this is possible: Facebook, LinkedIn, Pinterest, Instagram, YouTube.